Fusion has overseen the fit-out of a new music store in Birmingham city centre.

We have already handled design and layout for Guitar Guitar stores in Edinburgh, Glasgow and Newcastle, and director Gavin Stephens has now project managed the work at the latest branch at 100 Hagley Road.

Stocking more than 1,000 electric, acoustic and bass guitars plus accessories, Steve Mills, manager of Guitar Guitar Birmingham, said the city was the next logical step for the specialist guitar store.

“What makes us different is that, in addition to the usual Fender, Gibson and Marshall brands, we also offer a range of high-end guitars not previously available in the Birmingham area,” he said.

Fitted out in just two weeks, the store’s distinctive bright orange logo can be clearly seen on the main arterial route into the city.